3 Tech Startups to Pay Attention to in 2017

February 1, 2017 No Comments

Featured blog by Lewis Robinson, business consultant specializing in social media marketing

2016 has come and gone, and we’re moving into a new year. Many companies are looking ahead toward what they hope will be a prosperous future, and there are a few promising tech startups that you should pay attention to in 2017. Not only do they offer useful products, but they also have potential in the industry.

1. Rubrik

Founded in 2015, Rubrik specializes in data backup and recovery, which is a useful service for any business. The problem with many of its competitors is that they are expensive, so they may be inaccessible for a startup company where capital is at a premium. Not to mention, they can be hard to use. Rubrik has developed a product that’s easy to use, and they make it more accessible for businesses by charging a lower price.

Rubrik has managed to raise $61 million in additional capital, which was led by Kholsa Funding last August. And they have expanded into Europe, the Middle East, and Africa. The company has also raised $112 million in capital so far, and they believe they’re on their way to becoming a $10-$15 billion company.

Rubrik has also released a Cloud Data Management system, which they are calling Rubrik Firefly. Many businesses (like cabinet refacing companies) are moving to cloud storage so they can access important files on multiple machines, and it could accelerate a growth trend that the company is already experiencing. And because they specialize in data backup and recovery, they could offer more value than other companies in the market.

2. Security Scorecard

Since it launched in 2013, Security Scorecard has been able to give businesses a way to check the security of their network through a simple scoring system. The company was founded in New York by two former security guards, and they came up with a product that’s based on their experience in the field. This kind of technology is critical to many companies that conduct business across a corporate network, especially when they rely on third-party providers for important operations.

Security Scorecard has managed to raise $20 million from Google Ventures, and they are currently tracking 100,000 companies based on an A-F grading system. The company hopes that the additional capital will allow them to expand their reach in the market, and they have already grown tremendously.

It has come a long way since it first acquired $12.5 million in funding last year, and they have gone from 12-20 employees to a firm with over 85 people. The investment from Google Ventures will help them accelerate their growth, and they hope to expand overseas and bring more talented people into their company.

3. PandaDoc

PandaDoc is a web-based program that can help companies create important documents. They can be electronically signed by customers and other people with which they do business, so they can keep track of contracts and other legally binding documents. Companies can create them based on a variety of templates, and it’s just as easy to customize them according to their specific needs. They can make a variety of documents that may be necessary for their business, and it can be useful for carpet cleaners and other service-based businesses.


With 2016 behind us, businesses can seek out new opportunities that can help them expand, and these three startups are already making strong headway in the tech industry. All of them have products for which there could be a growing need, and they could be useful for any business that hopes to take their operation to another level.

Author Bio

Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales.  He’s begun multiple corporations and currently freelances as a writer and business consultant.



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