4 Digital Marketing Strategies for Your Business

Featured article by Dan Radak, marketing professional and independent author

Running a business is never easy. You have to put a lot of effort into retaining current customers and attracting new ones. And since today people tend to turn to the web when in need of a product or service, investing in digital marketing strategies seems to be a great idea. There are plenty of these that don’t require you to spend loads of money. We have come up with 4 of them that are guaranteed to help you attract new customers and turn them into loyal fans.

Social media

There’s no need to say that social media plays a huge role in our everyday lives. Because of that, platforms such as Facebook, Twitter and Instagram are a great place to promote your business. This is the case because these platforms allow you to communicate with your consumers directly and inform them about your new products or services. Still, you have to make sure none of your posts sound too promotional. This is never going to help you find new customers and it might even get you labelled as a “spammer”. Also, try to limit your posts to one per day, as you don’t want to overload your followers.

SEO

We live in a “golden age of SEO” and every single business can benefit from investing in it. Consumers today tend to look up products or services on Google and turn to one of the companies they see on the first page of Google search results. Therefore, no matter what industry you’re in, you should aim at being on the first page of Google search results in order to attract more people to your business. This is especially important if you’re targeting local consumers since they’re most likely to search for a business near them.

Email

Most of us check our email at least once a day. This makes it another great place where you can get your business noticed. Not to mention that today you can use eCommerce email marketing automation to remind your customers about your business and make sure they turn to you next time they’re in need of a product or service you’re offering. Of course, this doesn’t mean you should be sending thousands of irrelevant emails to your customers. Instead, what you should do is send emails that include news about your business or the sales you’re holding.

Influencers

It’s safe to say that influencers are a big hit today and you should definitely think about turning to a few of them in order to increase your audience. Influencers are people who have already reached your audience and all they have to do is mention or give away your products. This can do wonders for your business, especially if you turn to influencers whose audience might be interested in what you have to offer. So, make sure you find influencers you’ll turn to and try to come up with a deal that both sides will benefit from.

No matter which of these digital marketing strategies you go for, you’ll be guaranteed to see a huge rise in sales. Just bear in mind that nothing happens overnight and reaching your audience on the web might take some time. Therefore, make sure you stick to the strategy or strategies you’ve chosen and new customers will eventually show up. Also, it’s very important that you constantly try to improve your online presence and look for new ways of reaching your target audience. The web is a fast-changing place and staying on top of the trends might require a lot of time and effort.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.