Inside the Briefcase

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

5 Business Strategies that Can Be Helped by Technology

September 13, 2017 No Comments

Featured article by Calvin Paige, Independent Technology Author

If you want your business to be a success, it’s important that you have a clear strategy. This is the best way to ensure that you and your employees always know what to do. Instead of stumbling around in different directions, you will benefit from maintaining a strong focus on the future. When you are formulating your business strategies, you will need to weigh up the pros and cons involved. Try to think of all of the challenges that you might face. Then, work hard to find suitable solutions. Until you have found solutions for all of your hypothetical problems, it will be a risk to proceed. When you are responsible for your own financial security, along with the incomes of your staff, you can never be too sure about the decisions that you are making. You need to be certain that everything is working in your favour. One way to do this is to evaluate all of the different tools at your disposal. In this digital age, technology is the most important tool of all! If you want to use it to your advantage, you will need to read on. Below are five business strategies that can be helped by technology.

Going Green

You may think that investing in technology and saving the planet is an impossible combination. Actually, technology can help you to lower your carbon footprint. For instance, instead of driving to and from your meetings, you could just use skype. This will allow you to reduce your consumption of fuel. Another option is to download an app that can connect to all of your devices. Then, if you are ever unsure about whether or not you turned off a piece of tech, you can simply do it through your phone.

There are also apps that help you to measure your impact on the environment. They will provide helpful suggestions about the positive changes that you could be making. This could be anything from recycling to using energy efficient lightbulbs. A more drastic change comes in the form of shutting down your offices, though this approach will not be suited to all businesses. However, if your company is able to function remotely, there may be little point in you paying for permanent premises. By shutting down your offices, you will eliminate all of the energy that you were using unnecessarily. Then, you can use technology to stay in touch with your staff and to monitor their activities. Obviously, you could still hold a meeting each week. However, this will use significantly less energy than powering a work area, week in week out.

Growing Internationally

If you want to grow your business internationally, technology will be an essential part of this process. If you have offices or suppliers stationed abroad, you will need to stay in regular contact with them. Again, you could use skype. You will also need an extremely efficient email provider, and it would also be a good idea for you to consider your phone contract. If you will be in regular contact with another country, you don’t want to be paying huge fees. Instead, use advances in technology to your advantage. Find a contract that allows you to easily stay in contact with people across the world.

Another way to grow your business internationally is by selling your products online. In order to do this successfully, you will need to invest in your online profile. Make sure that your website is easy to use and extremely attractive. You could even download apps that allow the different areas of your business to communicate with one another automatically. Instead of having to pay someone to update your stock levels, you can use technology to do this for you. This will prevent people from buying items via your website that have actually become unavailable.

Making the Move Online

You may even consider moving your entire business online. If you do this, you will need to invest in your website. Ideally, you want as many people as possible to visit your page. Why not consider seo reseller plans? This is a great way to achieve search engine optimization, without having to pay for in-house seo experts. In order for your online business to succeed, you need to make sure that there is a large amount of traffic being directed towards your website. You also need to consider where you sit on search engine rankings. It is not enough to just sit back and wait for clients to find you.

You should also consider updating the design of your website on a regular basis. The layout should be easy to navigate and your page needs to stand out from your competitors. If you struggle with creativity, it is worth hiring an expert team to take control of your online profile. You should also branch out into social media, as this is another great way to lead people to your business.

Appealing to a New Demographic

You can also use social media to carry out the business strategy of appealing to a new demographic. Most young people spend the majority of their time connected to social media platforms. Therefore, this is one of the best ways to interact with them. However, social media can also help you to reach out to other demographics. For instance, if you would like to appeal to moms, you could find a popular YouTuber who documents their journey through motherhood. Then, you could arrange a sponsorship deal that allows you to connect with all of her followers. Whoever your target audience is, there will be a social media influencer who suits your needs. Don’t just focus on the number of subscribers or followers that someone has. Instead, think about what a relationship with them would say about your business. If you are trying to evolve your brand, you will need to be very careful about the kind of message that you are sending. You should also remember to opt for quality instead of quantity. Instead of working with every willing influencer, try to find one who is sure to do a good job.

SOCIAL BUSINESS

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner Infrastructure


Gartner Application Strategies


IBC 2017

ITBriefcase Comparison Report