5 Easy Ways to Analyze Customer’s Behavior on Your Website

Featured article by Dwayne Weiser, Independent Technology Author

Before the era of websites, it was easy to create a connection between brand and client. The clients either had to visit the store to purchase the desired products or call the company for delivery services. Either way, the clients created a scalable link to the business any time they wanted to acquire something new.

In today’s world, no matter how efficient websites are, they seem like a cold surface. They may save logistic efforts and even large financial resources, but consumers no longer have to get in contact with the brand. They simply select the products they want and click on the checkout button. There’s no longer a representative sales person or shop assistant to ask the costumers questions and guide them through the choices they have.

However, this lack of connection caught the attention of many businesses, so some solutions have started to appear. Today, we’ll take a look at the 5 such easy ways to analyze customer’s behavior on your website.

1.     Website Heatmaps

The last several years have seen the development of a really smart and intuitive digital tool, namely the heatmap. Such tools are tracking the clicks, scrolls or mouse movements that the visitors are doing on your website. In the end, the tools create a heatmap of any page of your website, where you can clearly see the most popular sections that receive the best traffic.

Based on these graphics, you can assess which links are the most effective, what the visitors are looking for when they access the website or which parts you should get an improvement as they don’t attract any interactions. If the budget for customer’s behavior analyzes is generous, you can check out the upgraded version of heatmaps that can track what the eyes are looking at on a website.

2.     A/ B Testing

A/ B tests are so effective that they should be performed before any changes you would like to do to your website for improvement purposes. Often times, the changes that seemed good to you receive a different feedback from visitors.

The steps for this analyzing method are easy. Let’s take a login page for example. After you create the new page, you can set up a similar version of it, but this time with a small change. This different element will be the aspect that you want to test. It can vary from title or copy of buttons to layout or colors. You send in two equally split audiences and their behavior on the landing pages will show you which version is the most user-friendly. So far, the Netflix login page has gained a lot of traction due to its intuitive and simple system, and you can get a lot of inspiration from it.

3.     Google Analytics

Once you connect your website to Google Analytics, the app will start bringing you all the numbers that hide behind your website. Everything that happens on any page of your website and that can be quantified will have to go through Google Analytics from now on.

This app gathers valuable data such as bounce rate, average time on page, and unique page views. These numbers will help you take decisions based on facts and not just assumptions anymore. You will get to actually see how long the visitors are staying on your website and what pages do they enjoy most.

Moreover, Google Analytics can also monitor the purchase funnel and point out the exact stage where people abandon their carts. These valuable insights about customer’s behavior within your shopping cart will let you see the possible reasons while people leave your website in the middle of a purchasing process.

4.     Install a Live Chat

Everyone should consider opening a communication line with consumers right on their websites. Today, there’s no reason left why someone shouldn’t own a smartphone. However, this doesn’t mean that the Internet users are willing to dial your number to inform you anytime they see an irregularity with your website. There’s nothing in it for them, and it is simpler just to close the window and head for your competition.

However, a live chat can change a lot of things around an online page. There are no steps that imply leaving the website to email their concern or send a message through social media. Everything happens on the spot.

Offering a 24/7 support through this live chat will encourage the visitors to an open dialogue about their opinions or questions. Collecting the chat conversations altogether will build a strong database of customer’s behavior based on which you can perform safe website improvements.

5.     Survey the Visitors on Site

The time-consuming surveys with long questions and sometimes unclear phrases have finally met their replacements. The new ones are the intercept surveys. These are usually one question pop-up boxes that harness customers’ reasons behind their online behavior.

By calculating the perfect timing to pop up your questions, the visitors will be already engaged with the content and will be more willing to share their feedback. These intercept surveys are gathering real time data which can encourage proactive improvements for the features of the website. You can ask them for website quality grades, why they are abandoning their shopping carts or how they would rate the user experience on your website. Customers will be invested with the power to show your business the way to success.

Conclusion

A website is no longer a shop put on mute. There are many ways through which you can gather a lot of valuable data. Based on these findings, you can understand customer’s behavior and take the right proactive measures to improve their experience on your website.