5 Hot Ecommerce Site Web Design Trends

Featured article by Jennifer Livingston, Independent Technology Author

Great website design and strong ecommerce success go hand in hand. That’s a given. If you run an ecommerce site, you have to be aware of the importance of quality web design. An ecommerce page that’s well designed can do so much for your business goals. It can entice customers. It can encourage the visitors to your website to linger a lot longer. It can even encourage them to take positive action. If you want your ecommerce site to be the epitome of online marketing success, you should focus on all of the hottest and coolest web design trends of the moment. These five trends can be invaluable to ecommerce site owners who are looking to take things to the next level.

1. Big Backgrounds Are a Thing

Big backgrounds are definitely a “thing” in the ecommerce world nowadays. If you want to grab the attention of your visitors, you should think about making use of sizable background images. Video images can also be highly beneficial. Your goal should be to get people interested. It should be to excite them. A big background can communicate so much about your available products and services. It can give you branding advantages that are unparalleled. If you want your audience to connect with you in a meaningful way, an eye-catching background is the way to go.

2. Pictures Mean Everything

Pictures are king in the ecommerce universe. Text, on the other hand, isn’t quite as important. If you want your ecommerce website to shine, you should make image quality a priority. Good images are paramount. They can draw target audience members in effectively. Text can sometimes be confusing and tiresome to people. Images, however, never seem to have that problem. They offer quick and efficient communication benefits that are priceless in the fast and constantly evolving digital marketing landscape.

3. Layouts That Are Reminiscent of Cards

Concentrating on a good layout can help ecommerce sites that are committed to pure success. If you want to create a website layout that’s organized and simple to navigate, you should think about taking the card route. A layout that’s similar to that of a card can be aesthetically appealing to website visitors. It can also be extremely user-friendly. These layouts are also terrific for people who are passionate about responsive design.

4. Lengthy Scrolls

Lengthy scrolls are without a doubt a big web design hit in the ecommerce realm lately. It doesn’t matter if you visit a beautifully designed halocigs vape juice page or if you go to LuLu’s a website that sells stylish clothing for women. Lengthy scrolls are definitely “in.” They’ve been in fashion for a while now, too. People like lengthy scrolls for an abundance of reasons. They can be particularly convenient for website visitors who rely on their mobile devices. If you use your cellphone to access the Internet on a routine basis, you probably know just how helpful lengthy scrolls can be. They can take a lot of hassle out of viewing websites of all varieties.

5. Material Design is a Major Force

Material design is a major force in ecommerce at the moment. Its traction doesn’t appear to be slowing down anytime soon, either. If you’re interested in taking an intelligent and user-friendly approach to your ecommerce site, material design should be a big focal point for you. This kind of design can also be effective for mobile applications and their specific needs. Responsive animation is a major component of material design. If you integrate these things into your ecommerce website, you should be well on your way to success. A big part of success in digital marketing is focusing on trends that stand the test of time. Web design trends don’t have to be simple passing fancies. They can sometimes be techniques you can rely on for years and years to come, surprisingly enough.