5 PPC Trends that Can Make a Difference to Your Business in 2017

Featured blog by Jack Dawson, Independent Technology Author

Depending on the nature of your business and its objectives, there might be a requirement of significant changes to your PPC campaigns. Whether you want more traffic, leads, transactions, up-sells, views or subscriptions, your efforts must be precise. The entire landscape of paid marketing has changed over the past decade, owing to the popular usage of social media and more importantly, mobile devices. In this scenario getting the expected ROI from a Pay Per Click campaign can be a challenging task; especially for start-ups.

Adwords has made a lot of changes and updates recently, with the aim of helping marketers get a more streamlined and integrated PPC experience. With newer features like, Extended Text Ads, there is a significant potential for savvy advertisers. One needs to keep in mind that the basics are still as important, but there is still a need to adapt to the newer paid search approaches.

Let us Look at Some Trends that can Generate Better Returns from PPC Campaigns in 2017:

1. Focus on the big ones – Google and Facebook continue to dominate as the most fundamental PPC platforms utilized by businesses today. This is simply owing to the fact that more powerful features will be continually released, throughout 2017. Emerging business owners should plan and invest an equal amount of effort on both these platforms.

2. Bidding different for different devices – With Adwords, now, advertisers can adjust their bids for different devices and platforms. This is quite convenient as you can allocate your budget precisely. It is advisable that you experiment a bit, with different bid variations, and take note of which ones get you the better results. Sand Crest SEO companies offer custom-device-specific campaigns for businesses of all sizes.

3. Advent of newer platforms – Although Facebook and Google are still the most important PPC platforms, businesses can get good returns by investing in other platforms as well. For instance, Bing Ads keeps getting bigger and is a high-value option in 2017. Similarly, Adstage (social media giant Twitter’s ad platform), Linkedin and Instagram Ads are now being utilized by many businesses. It’s not a surprise, as social platforms are lucrative as far as leads and conversions are concerned.

4. Remarketing – This is one of the most powerful trends today, which more often than not, leads to healthy conversion volumes. By creating a strong presence on Display Network supported sites, you have a better chance of luring back your potential customers and closing the deal.

5. Video is still important – Reaching out to the right targets, with innovative video ads, can multiply your chances of getting a better response. It just works better as the audio-visual aspect is more successful in generating customer interest and better engagement for your brand. So, having a video or two in your PPC arsenal is a necessity today.
Keeping these above PPC trends in mind can help you get ahead of your competitors and lend you the visibility, and eventually, the profitability you are looking for.