5 Reasons Why You Should Go for a Green Web Host

Featured article by Dan Radak, marketing professional and independent author

Choosing your web host is never easy. There are plenty of things you need to take into consideration if you want to be sure you went for the right one. Of course, you’ll always want your web host to provide you with fast loading speeds and adequate storage. But what about your host’s environmental impact? There are hosting companies that put a lot of effort into being as eco-friendly as possible and going for one of them is always a good idea. Here are five reasons why this is the case.

It reduces your carbon footprint

This is probably the most obvious reason why going for a green web host is recommended. We all know how going green is important and every contribution counts. Most of the hosting companies require huge amounts of energy, and not the renewable kind. But if you decide to go for a green web host, you’ll be guaranteed that the energy required for running your website is renewable. Therefore, you’ll be able to rest assured knowing that keeping your website up doesn’t contribute to environmental pollution.

It won’t drain your budget

People often believe that going for a green web host means you’ll have to spend a real fortune every single month in order to keep your website running. But the truth is that prices a green host will offer you can sometimes be lower than the ones offered by a standard web hosting company. The reason behind this is that eco-friendly hosts have their own wind or solar farms and they don’t have to spend too much money on their energy bills. So, since a green web host can offset costs like this, those savings can easily be passed along to their clients.

It will help you save money on taxes

Another great thing about choosing a green host is that it gives you an opportunity to save huge amounts of money on taxes. This is the case because in most of the countries, governments allow companies to write off all of their expenses that are deemed as environmentally friendly. Sometimes, switching to a green host may be worthwhile just to reduce your taxes. Still, it’s also important to mention that not all eco-friendly hosts qualify for this, and you have to do your research before you turn to one of these.

It creates you a marketing opportunity

There’s no need to say that the business world today is all about going green and your business is guaranteed to do better if you manage to get it labeled as eco-friendly. One of the best ways to do this is to switch to a green web host. This way, you’ll be able to display an eco-friendly badge on your website and be sure that each of your visitors knows your business cares about the environment. This will build your trust with your customers, which is going to help you make more sales and earn money.

It inspires change

Switching from a standard web host to a green one is also going to inspire change. First of all, it’s important to mention that there’s no need to do this on your own, as there are experts specialized in website migration service who can do all the work for you. And once you migrate to a new website, chances are it will serve as an inspiration to your customers to go green as well. Speaking of change, this is also where finding a provider offering cheap domain names might come in handy. Such a rebranding, will help you create a stronger bond with your customers, which is something your business should always aim at.

With all the reasons mentioned above, switching to a green web host is a real no-brainer today. Looking for the companies that have eco-friendly badges on their website is a first step you should take towards ensuring that your business is helping the environment as much as possible.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz