7 Ways to Use Video to Promote your App Online

Featured article byRitesh Patil, co-founder of Mobisoft Infotech

Video demonstration of a mobile application can bring in more visibility than the blogs or content. There are several ways how you can make your app go viral by using videos, wisely.

So, another competitive year has begun. This year android app market is determined to touch new heights and set new milestones. Like last year, this year as well the market is expected to grow tremendously thus bringing new innovations in the industry.

New ways to market and promote mobile applications would be introduced, but video promotion would be considered the most vital way of promoting the mobile applications this year as well. YouTube is certainly ruling the market and is still considered the best way to promote a product. Listed below are some of the best and easy ways that you can use, videos and beyond, to promote your app, easily.

1) Attractive Presentation:

When we talk about video promotion, the first thing that attracts the attention is presentation. When you’re promoting your mobile app, you need to show what you’re offering. While words are used widely in the process, a video demonstration could reach farther than words.

You can promote your app through an attractive video presentation that would visually show how well your app looks and explain features visually. Since, videos are able to attract more customers than graphical representations, your app would stand strong chance of getting noticed, easily.

2) Your Customers Are Your Press:

No matter how much you talk about yourself, your end customers would always look for reviews. The depth of trust and belief can be created only if the user of your app would come forward and speak about it.

Here, you can be little creative and instead of simply putting their thoughts on words can ask them to share their video reviews. This would help you get more reviews. Along with this, you can seek help of tech-experts, who can review your application and can present the video review with better clarifications.

3) Create Social Media Video Ads:

Social Media is a perfect place to spread the word. Yes, today most of the people spend their maximum time on social media, that’s why this is one of the important aspects in marketing strategy these days.

While you’re preparing videos for other mediums, consider preparing video ad for social media as well. You would observe that a good amount of people showing interest on your application.

4) Videos For Mobile Websites:

Desktop websites and mobile websites are two different things. It is not necessary that the video that would play perfectly fine on desktop would play smoothly on mobile phone websites.

Thus, ensure that while you’re preparing desktop video ads, you pay attention to your mobile website as well. Also, prepare YouTube and In-App Ad videos as well. This would help you expand your visibility, thus helping you reach new customers.

5) Videos Over Words:

The world is moving fast and people are facing time crunch. In this scenario, most people prefer viewing videos than reading something. Videos are attractive and help them to get the information while they’re on the move, easily.

Thus, if you’re thinking of only preferring blogs, which is essential for SEO strategies, you should re-consider. While blogs would help you meet your SEO requirement, videos would help you increase your customer base. Thus, look out for various websites wherein you can publish your video and increase the popularity.

6) Create Your Demo Video:

If you’re planning to launch your app, then creating a demo video would the best option. Demo video would be able to create anticipation amongst your potential customers that your blog or word may fail to achieve.

Creating an exceptionally good demo video is important, thus get in touch with an expert who could help you create the best demo video for your application. Circulate this video on various social media and websites and reach the maximum people.

7) Building Relationship With Your Customers:

It is observed that people mostly opt for YouTube only during the launch of a product, and neglect it later on. However, YouTube channel can be used to r strengthen the relationship with your customers.

All you need to do is keep posting all the updates of your app on your YouTube channel and keep the conversation alive through reviews and news. Also, you can share of the sneak-peek of the app development to give it a personal touch.

The growing app market is definitely making it tough for the app marketers to finalize a robust strategy. However, including video marketing in the strategy could help you change the entire game, and can benefit you a lot.

Author’s Bio:

Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in an iPhone application development company.