Inside the Briefcase

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Register with code GARTITB and save $350 off the...

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

8,434 adults were surveyed to gauge consumer awareness of...

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

A Different Perspective: Students, A CRM Audit, and Y’all

February 15, 2011 No Comments

Several months ago I had the good fortune of hearing from Professor David Dobrzykowski who teaches CRM at the College of Business at Eastern Michigan University – university of some 23,000 total students safely ensconced in Ypsilanti, Michigan. Dr Dobrzykowski a.k.a. Dave, told me that his class was using the 4th edition of CRM at the Speed of Light as a text and he was wondering if I had any reference materials. But, given that I didn’t write it explicitly as a text and I have a lazy bone or two, the answer was no I didn’t. So I offered instead, out of gratitude that they were using the book and guilt that I couldn’t figure out a way to support it, to speak to the class virtually which I enthusiastically did. I also found a smart, and enthusiastic class who told me of a project they were doing to actually audit a couple of companies when it came down to their CRM programs.  I thought, this would be a great thing for them to put out there so I asked them if they would be willing to do a guest blog post on the audit.

Read more of Paul Greenberg’s blog post

Blogs, Featured Blogs

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner