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IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Still keeping your hybrid power systems indoors?  It’s time for change.

Still keeping your hybrid power systems indoors? It’s time for change.

Mobile telecommunications network equipment is expected to work without...

As the Network Changes, Engineers Are Embracing the DevOps Model

As the Network Changes, Engineers Are Embracing the DevOps Model

Businesses that have embraced digital transformation with a clear...

A Knowledge Base for CRM

August 10, 2011 No Comments

Technology for CRM (customer-relationship management) can help in a number of different areas—tracking opportunities, storing a contact database, and generating mailing lists and marketing presentations. However, in today’s construction environment, one of the biggest benefits for many contractors is being able to store information in a central location so the data is accessible by everyone in the organization.

SpawGlass, www.spawglass.com, Selma, Texas, uses CRM technology to track opportunities, store project information, and generate mailing lists for newsletters, direct mail, and holiday cards. Hillary Cadra, director of corporate marketing, SpawGlass, says the biggest benefit is the accessibility across the construction company.

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