Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

A Knowledge Base for CRM

August 10, 2011 No Comments

Technology for CRM (customer-relationship management) can help in a number of different areas—tracking opportunities, storing a contact database, and generating mailing lists and marketing presentations. However, in today’s construction environment, one of the biggest benefits for many contractors is being able to store information in a central location so the data is accessible by everyone in the organization.

SpawGlass, www.spawglass.com, Selma, Texas, uses CRM technology to track opportunities, store project information, and generate mailing lists for newsletters, direct mail, and holiday cards. Hillary Cadra, director of corporate marketing, SpawGlass, says the biggest benefit is the accessibility across the construction company.

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