A Knowledge Base for CRM

Technology for CRM (customer-relationship management) can help in a number of different areas—tracking opportunities, storing a contact database, and generating mailing lists and marketing presentations. However, in today’s construction environment, one of the biggest benefits for many contractors is being able to store information in a central location so the data is accessible by everyone in the organization.

SpawGlass, www.spawglass.com, Selma, Texas, uses CRM technology to track opportunities, store project information, and generate mailing lists for newsletters, direct mail, and holiday cards. Hillary Cadra, director of corporate marketing, SpawGlass, says the biggest benefit is the accessibility across the construction company.

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