AFS Technologies Takes CRM to the Cloud with the Food and Beverage Industry’s Leading Objectives-Based Planning Tool, EasyOperator

June 9, 2011 No Comments

SOURCE: AFS  Technologies

AFS Technologies, Inc. (“AFS”), the leading provider of software solutions to trading partners throughout the food and beverage channel, announces the release of a cloud-based version of EasyOperator™, the industry’s leading CRM for brokers and sales agents. Recognizing the power and flexibility of a comprehensive software-as-a-service (SaaS) model, AFS Technologies developed a web-based version of EasyOperator using Microsoft .Net technology for stability, functionality and dependability. The addition of a cloud-based version of the industry’s leading objectives-based planning tool allows customers to access sales information from any device anywhere with Internet access. New enhancements are designed to streamline the order-to-cash process, improve productivity and maximize efficiency.

“Our continued focus on product innovation and leading edge business solutions is a major motivator behind the latest release of EasyOperator.” said Kurien Jacob, CEO of AFS Technologies. “Our commitment to technology and the most comprehensive suite of business automation solutions across the food and beverage supply chain are our true differentiators. Company size and industry expertise sets us apart from companies trying to take advantage of today’s latest technology trends. We understand the challenges faced by manufacturers, brokers, distributors and operators within the food & beverage channel better than others because of our 25 year focus in the industry.”

Lisa Whinnie, EVP, added, “Based on customer feedback, we streamlined the user experience and optimized the call process through an easy to use, web-based graphical interface. The new cloud-based solution reduces operating costs and improves productivity, allowing AFS to provide customers with tools that maximize profit potential.”

The true power of EasyOperator is realized when combined with GenWeb, a robust, modular order management application with solutions for order processing, invoice reconciliation, commission management, inventory control and comprehensive sales analysis. GenWeb’s customer base includes most of the nation’s largest sales agencies.

In addition to being designed for multiple and single market companies, GenWeb is integrated into AFS business intelligence solutions and can update product data for manufacturers using PROFILE™, the industry’s largest product information database. Together, EasyOperator and GenWeb allow manufacturers, brokers, distributors and operators the opportunity to maximize their order-to-cash process through access to comprehensive real-time reports, scheduling and objectives planning.

About AFS Technologies Inc.

AFS Technologies Inc. is the leading provider of business enterprise and on demand software solutions. The company serves over 1,200 customers across the Americas with a portfolio of solutions for the food & beverage, supply chain, and financial segments, including enterprise resource planning (ERP), warehouse management systems (WMS), business intelligence (BI), order management systems (OMS) and trade promotion management (TPM) tools. Additionally, the company´s PROFILE™ product information database features the industry´s largest product database for trading partners throughout the food and beverage supply chain.

AFS Supply Chain Solutions and AFS Food & Beverage Solutions are designed to reduce costs, improve efficiency, increase sales and margins, streamline internal processes, and assist in regulatory compliance. AFS Financial Solutions address the complex issues related to revenue recognition as part of a comprehensive ERP system including GL, AR and AP. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. With a focus on modular design, the solutions allow customers in manufacturing, sales agencies (brokers), distribution, third-party logistics (3PL) and in complex software companies the flexibility to upgrade specific elements of the software without affecting the rest of the system. To match the needs of our diverse customer base, products are available on both a license and true SaaS model basis.

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