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Alteryx Offers Free Vital Data to Provide Deeper Customer Understanding Through Strategic Analytics

August 17, 2012 No Comments

SOURCE: Alteryx

Irvine, Calif., July 16, 2012Alteryx, Inc., the leading provider of Strategic Analytics, announced today that it has partnered with Experian Marketing Services, TomTom and Dun & Bradstreet to become the only Business Intelligence vendor to package a comprehensive set of packaged or syndicated data that provides deep insight into customer household and market data.  Available as an integral part of the Alteryx Strategic Analytics 7.1 release, this package, which also includes the US Census 2010 data, is worth in excess of $150,000, more than the price of a single license, if purchased separately.

The variety of data from these sources allows business and data analysts and Data Artisans to provide greater context around five key areas of content:  demographics, firmographics, segmentation, spatial, and population data.  This data can be combined with internal customer, market, social media, competitive and sales data in efforts to identify better market opportunities, perform customer intelligence, and drive marketing optimization.

“Strategic Analytics requires the Data Artisan to have intimate knowledge of their customers and the business,” said George Mathew, president and chief operating officer, Alteryx.  “No other software provider packages this valuable content and allows you to bring it alive by combining it with your internal data. Thus, we enable data to be more accessible, more human, to deliver informed analytic decisions.”

“Many marketers use Experian Marketing Services’ data and services to help better understand and connect with their customers,” said Rick Erwin, president of Data and Analytics, Experian Marketing Services.  “The Experian Marketing Services and Alteryx relationship helps deliver critical insight and enable clients to recognize greater return on marketing efforts.”

In the Gartner Magic Quadrant for Business Intelligence Platforms, 2012 Gartner stated that, “When you need to know where to place a new retail outlet, or how to market to a population based on location (anyone in a specific postal code, for example) and demographics, you need population and demographic data to combine with external data providers and use forecasting and predictive analytic models to effectively target the right buyers.  It’s more than just plotting results on a map; it’s getting a fuller view of customers and using that knowledge to drive business process.”

“TomTom is committed to providing the best location, spatial and navigation information to customers in a broad range of industries,” said Nuno Campos, Vice President of Sales and Marketing, TomTom Licensing.  “As demand for location-specific data increases, TomTom can help Alteryx customers make strategic location-based business decisions.”

The Alteryx Strategic Analytics 7.1 platform includes the following data sources:

  • Experian Marketing Services:  Alteryx ships the latest Experian household data, Mosaic segmentation and the Simmons Consumer Research file delivering greater demographic and segmentation information to every customer.
  • TomTom: TomTom spatial and location data comes complete with Geocoding, drive time engine, and US mailing data providing customers with a deep understanding of location and geospatial aspects of their business.
  • Dun & Bradstreet:  Alteryx now offers commercial information and insight on businesses through comprehensive D&B firmographic information.  This data includes sales volume, employee counts, line of business details, latitude/longitude fields for mapping purposes, and other relevant business information.
  • US Census 2010:  As a commercial partner of the US Census Bureau, Alteryx packaged this data to enable compressing and indexing of up-to-date U.S. Census demographic data for analytic use.

More information about Alteryx Strategic Analytics 7.1 and the value of this packaged content can be found online at

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit

About Alteryx, Inc.

Alteryx provides indispensable analytic solutions for enterprise companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is an  Agile BI and analytics solution designed for Data Artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today’s organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue. Customers like Experian Marketing Services and McDonald’s rely on Alteryx daily for their most important decisions. Headquartered in Irvine, California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ users worldwide. Get inspired today at or call 1-888-836-4274.

Alteryx is a registered trademark of Alteryx, Inc.

TomTom is a registered trademark of TomTom International BV.

Dun & Bradstreet is a registered trademark of Dun & Bradstreet.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Gartner Magic Quadrant for Business Intelligence Platforms, 2012: February 6, 2012

Media Contacts:

Brandy S. Baxter

Alteryx, Inc.

Office: (650) 375-2907



Morgan Griffith
Office: 415-690-0734



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