Inside the Briefcase

How to Best Utilise Analytics in all its Forms

How to Best Utilise Analytics in all its Forms

Analytics is one of the most indispensable tools any...

2016 APM Reference Guide: Application Performance Monitoring

2016 APM Reference Guide: Application Performance Monitoring

IT Briefcase Analyst Report
This product guide allows you to...

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

with Mike Martin, nfrastructure
In this interview, Mike Martin,...

Unleash the Power of Global Content

Unleash the Power of Global Content

globeYour business depends on pushing accurate and dynamic content...

Clicking Away Your Right to Privacy

Clicking Away Your Right to Privacy

Before using any standard Internet service provider for e-mail...

Applying the Eight Building Blocks of CRM to Social Media

March 25, 2011 No Comments

The increase in adoption of social media across media, high-tech, consumer goods, and retail sectors has been prolific during the past few years, and is set to expand into other industries during the next three years. Organizations need to embrace this phenomenon as an integral part of their CRM strategy.

Our research points to improvements in customer and market responsiveness, product development, sales effectiveness, and operational efficiency as key drivers. Success, however, requires the same due diligence in traditional CRM that Gartner has reinforced for the past decade.

Read more…

SOCIAL BUSINESS

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