Inside the Briefcase

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Inside the Play Business: The Influence of JavaScript in Android Applications

Inside the Play Business: The Influence of JavaScript in Android Applications

The mobile gaming industry is one of the most...

How Technology Continues to Change the Health Sector

How Technology Continues to Change the Health Sector

Thanks to the latest health care technologies, more people...

Applying the Eight Building Blocks of CRM to Social Media

March 25, 2011 No Comments

The increase in adoption of social media across media, high-tech, consumer goods, and retail sectors has been prolific during the past few years, and is set to expand into other industries during the next three years. Organizations need to embrace this phenomenon as an integral part of their CRM strategy.

Our research points to improvements in customer and market responsiveness, product development, sales effectiveness, and operational efficiency as key drivers. Success, however, requires the same due diligence in traditional CRM that Gartner has reinforced for the past decade.

Read more…

SOCIAL BUSINESS

Leave a Reply

(required)

(required)


ADVERTISEMENT

UC Expo

SSOW

sptechcon

ITBriefcase Comparison Report