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Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

October 10, 2017 No Comments

SOURCE: Aprimo

CHICAGO, Oct. 9, 2017 –Aprimo, a recognized global leader in enterprise marketing operations and through-channel marketing automation (TCMA) technology, today announced new enhancements to its Aprimo Distributed Marketing product that propel automation and scalability of localized integrated marketing campaigns, delivering crucial competitive advantages to Aprimo customers and channel partners. The new features further advance the company’s ability to easily enable channel partners to execute local ad campaigns and generate more sales-ready leads by aligning content to the buyer’s journey.

“Traditionally, channel marketers have been tasked with providing new marketing content, through multiple execution platforms, then manually executing each campaign for local channel partners. This is oftentimes a time consuming and expensive process,” said John Stammen, CEO at Aprimo. “With these enhancements, we can better address these problems and give channel marketers the competitive advantage of getting more campaigns in market that are brand and message compliant, while also allowing total visibility into both ROI and spend.”

Better execution of digital advertising at the local level

Executing digital advertising at the local level is oftentimes a manual and time-consuming process. Distributed organizations need to execute advertising that scales easily and does not compete with corporate messaging, but are confronted with ineffective solutions to handle advertising for local entities.

With Aprimo’s Co-Local Advertising Engine, part of Aprimo Distributed Marketing, local entities can automatically place advertising orders and better manage corporate marketing campaigns to allow for scalability and efficiency. Added benefits for brands also include the following:

- Scale, control costs, extend budgets, and reach the local level in a cost-efficient manner.

- Control messaging and targeting to ensure local campaigns do not interfere with national programs running congruently.

- Gain aggregate control of distributed, digital advertising to support more local entities with greater precision and visibility.

Automatically nurture leads throughout the buyer’s journey with Lead Nurturing

With Aprimo’s Distributed Marketing Lead Nurturing solution, brands and corporate marketing departments can provide enterprise-level marketing to local marketers and channel partners to help drive faster lead conversions. The feature also allows the local level to execute sophisticated and locally-relevant marketing programs, including email and digital advertising, at ease through the intuitive user interface, allowing channel marketers more time to focus on day-to-day responsibilities.

These latest Distributed Marketing innovations build on the track record of the company previously operating under the name Revenew. Aprimo formally brought the Distributed Marketing capabilities into the company’s portfolio with theacquisition and merger in 2016 and announced self-service administration of through-channel integrated campaigns and lead nurturing and scoring capabilities in May.

To learn more about Aprimo’s latest Distributed Marketing enhancements, register to attend the upcoming Channeling Nirvana webinar Series.

  • Channeling Nirvana: How to Empower Your Partners to Maximize Profits: Hear from Sam Sundstrom, Senior Marketing Manager at CenturyLink, Amy Bailey, VP Marketing at Telarus, and Tom Ciesewski, IVP Business Development at Aprimo on Thursday, Oct. 26 at 10 am PDT | 1pm EDT. The webinar will advise marketers how to extend reach, deliver a consistent brand, and create and score leads with real-world examples from CenturyLink.

  • Channeling Nirvana: Lead Nurturing Best Practices for Channel Marketing: Hear from Julie Brown, Product Marketing Director at Aprimo and Sunny Okamoto, Creative Director at Aprimo on Tuesday, Nov. 14 at 10 am PDT | 2pm EDT to learn more about how lead nurture programs can give local marketing and partner strategies the advantage.

About Aprimo

Aprimo’s performance-driven Marketing Operations and Digital Asset Management technology gives marketers the advantage to govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. We allow marketers to manage budgets, data, people, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI. For more information visit www.aprimo.com.

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