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Are You Making These 5 Mistakes In Your Like4like Marketing Strategy?

April 10, 2017 No Comments

Featured article by John, Social Media Manager, Like4Like 

Instagram can be a great way to build brand recognition and to market your business. A lot of businesses are embracing this platform and using it to stay engaged with their customers. You can use thisplatform to pique the interest of potential customers and to increase your product sales.

In order to do this, you need to have a marketing strategy. If you are doing your best to market yourself but things are still not working out, it could be because you are making some of these mistakes.

1. Not having a strategy at all

If you do not have a strategy on how you are going to grow your followers and likes, then you are most likely not going to achieve much. If you are just posting for the sake of posting, you won’t get anywhere. You should have a well thought out strategy to help you achieve your goals.

In your strategy, include a method to evaluate your efforts to see how successful you are. This will let you know whether you are making headway. It will also give you a chance to see what you are doing wrong. This way, you can tweak and change your strategy as you deem fit. You will end up with a more refined strategy that will give you better results.

2. Not having a link in your bio

Instagram gives you one chance to have a link in your account. This is in your bio section. You must take advantage of this free advertising opportunity.

Not having a link is like pouring all your Like4Like marketing efforts down the drain. This is because the people who like your posts and want to know more about you may hit a dead end and not follow you further. Capture those leads by following up on them on your own website.

3. Not sizing your images right

Do not leave out essential parts of your images by not sizing your images right. If you don’t size your photos properly, then your products might end uplooking funny since they have been partially cropped out.

Use apps that resize photos to get your photos well sized. This will get you more likes and more engagement since people prefer high-quality photos to badly edited and poorly lit photos.

4. Not posting lifestyle photos

As much as posting your product photos is important, you also need to post photos of your products in use. Post real people using your products in their day-to-day lives. It will give your followers ideas of how to better use your products.

It is also advisable to post a variety of photos. All your photos shouldn’t look the same since this will get boring after a while. Think about how your Instagram grid will look as a whole.

5. Posting captions that are way too long

Long captions can prove to be quite distracting to your audience. Try and communicate essential information in a few words. Remember to include a call to action in your copy to get your readers to take an action after reading your post.


John Doe has a proven track record of helping businesses to get like4like. He provides social media management services. He can help your business get targeted leads.



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