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FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

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Is Your Enterprise IT the Best It Can Be?

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The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

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How to align your visual brand guidelines and create consistently on-brand content

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Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

ATTRIBUTION BUYER’S GUIDE – An Evaluation Framework for Industry Leaders

April 3, 2018 No Comments

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive advantage. The science of identifying which parts of your marketing are contributing to sales — is making profound changes to business. Marketers now have access to tools that help them understand which marketing channels to allocate their budgets. 


This Attribution Buyer’s Guide aims to help marketers tackle the challenges they face, so that no matter where they are starting, they will have the tools to become market leaders through better marketing ROI and attribution measurement.

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