Best Practices for Using 2nd & 3rd Party DataApril 1, 2019 No Comments
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals.
• Define your team’s goals for customer data.
• Take inventory of your first-party data.
• Explore use cases for second- and third-party data.
• Finding the best data providers.
• Combine your first, second, and third-party data.
• Case Study: MGM drives programmatic campaign results with third-party data.
Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.APPLICATION INTEGRATION, DATA and ANALYTICS