Inside the Briefcase

How to Best Utilise Analytics in all its Forms

How to Best Utilise Analytics in all its Forms

Analytics is one of the most indispensable tools any...

2016 APM Reference Guide: Application Performance Monitoring

2016 APM Reference Guide: Application Performance Monitoring

IT Briefcase Analyst Report
This product guide allows you to...

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

with Mike Martin, nfrastructure
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Unleash the Power of Global Content

globeYour business depends on pushing accurate and dynamic content...

Clicking Away Your Right to Privacy

Clicking Away Your Right to Privacy

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Big Data Hype is an Opportunity for Data Management Pros

March 23, 2012 No Comments

Big Data is a hot topic in the data management world. Recently, I’ve seen press and vendors describing it with the words crucial, tremendous opportunity, overcoming vexing challenges, and enabling technology.  With all the hoopla, management is probably asking many of you about your Big Data strategy. It has risen to the corporate management level; your CxO is probably aware.

Most of the data management professionals I’ve met are fairly down-to-earth, pragmatic folks.  Data is being managed correctly or not. The business rule works, or it does not. Marketing spin is evil.

Read More of Steve Sarsfield

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