Inside the Briefcase

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Broadcasting: The Wrong Metaphor for Social CRM

June 9, 2011 No Comments

Too many companies regard their social CRM channels as analogous to radio broadcasts. They speak, customers listen, the end. That completely misses the point of social media. Social media is much more effectively used when a company looks at it like a radar system: Go ahead and send your signal, but listen to what bounces back. That’s the most important part.

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SOCIAL BUSINESS, Top Stories

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