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FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

Building a Trusted Mobile Strategy: Increase User Trust to Further your Mobile Platform Strategy

June 16, 2011 No Comments

As mobile growth continues, an increasing number of companies are creating mobile applications and mobile formatted websites. Consumers’ use of mobile apps and websites, however, is hindered by the perception that mobile devices are less safe and secure than home computers. Consumers are hesitant to share personal and financial information with mobile websites and applications. A recent KPMG survey found that 87 percent of consumers who refrain from mobile banking do so out of concern for their security and privacy. Consumers have privacy concerns unique to the mobile device and its capabilities: a recent survey found that 52 percent of mobile users are “very or extremely concerned” about a loss of privacy from using location-aware mobile applications.

This paper outlines for businesses the mobile landscape and introduces best design and privacy practices for mobile websites and apps, location-aware technologies, and mobile advertising.

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