Inside the Briefcase

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Register with code GARTITB and save $350 off the...

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

8,434 adults were surveyed to gauge consumer awareness of...

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

Building a Trusted Mobile Strategy: Increase User Trust to Further your Mobile Platform Strategy

June 16, 2011 No Comments

As mobile growth continues, an increasing number of companies are creating mobile applications and mobile formatted websites. Consumers’ use of mobile apps and websites, however, is hindered by the perception that mobile devices are less safe and secure than home computers. Consumers are hesitant to share personal and financial information with mobile websites and applications. A recent KPMG survey found that 87 percent of consumers who refrain from mobile banking do so out of concern for their security and privacy. Consumers have privacy concerns unique to the mobile device and its capabilities: a recent survey found that 52 percent of mobile users are “very or extremely concerned” about a loss of privacy from using location-aware mobile applications.

This paper outlines for businesses the mobile landscape and introduces best design and privacy practices for mobile websites and apps, location-aware technologies, and mobile advertising.

DOWNLOAD WHITE PAPER

MOBILE, Top Stories

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner IT Operations

SuperCharge Your Cloud

American CISO

IBC 2018

ITBriefcase Comparison Report







We have updated our Privacy Policy. Click here to preview.