Inside the Briefcase

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Business Analytics and Cloud Computing on the Rise in Mid-sized Businesses

February 10, 2011 No Comments

Last week I wrote about the continued rise of social media usage and monitoring in top tier mid-market firms. Here are some related trends. An updated IBM mid-market study shows new investments in the majority of companies surveyed for innovation and growth in analytics, cloud computing, collaboration, mobility and customer relationships and suggests that the economic recovery may be gaining traction. The survey included IT and business decision-makers at 2,112 mid-sized companies in industries such as banking, retail, consumer products, wholesale, transportation, industrial products and insurance in more than 20 countries.

This represents a change as Andy Monshaw, IBM Midmarket manager noted, “Eighteen months ago, most of them were talking about cost and efficiencies,” he said. “Today, 80 percent of them are thinking about how to grow, connect with customers and innovate.”  Firms are moving from reactive protective positions to proactive growth strategies.

Analytics is benefiting from this change. It is moving more into the midmarket. Monshaw also said, “Business analytics and predictive technologies used to be reserved once for big companies only. Today these capabilities are easy to use, appropriately priced and a significant priority.”

Read More of Blog Post on Darwin Awareness Blog site

Featured Blogs

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner Financial


IBC 2017

ITBriefcase Comparison Report