Cloud and Virtualization Make Software Licensing a Differentiator

April 25, 2012 No Comments

SOURCE: Wired Cloudline

Historically, independent software vendors (ISVs) have thought of software licensing primarily as a means of protecting their intellectual property (IP) and maximizing revenue. Effective software licensing technology, after all, is essential for ensuring that IP is not intentionally or unintentionally used in a way that violates contracts.  he right software licensing structure can also help ensure that ISVs receive incremental added revenue for incremental added value. Neither of these software licensing value propositions is going away any time soon. 

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CLOUD COMPUTING, DATA and ANALYTICS 

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