Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Cloud, App Economy Converge to Create Extremely Lightweight Businesses

March 19, 2012 No Comments

With the rise of cloud computing, we’re seeing more of a new breed of extremely lightweight company, unencumbered by capital investments, acting as a broker of services assembled from offerings drawn from or supported by third-party providers. Imagine the possibilities when this is combined with the emerging mobile “App Economy,” in which budding enterprises can be supported by micro-revenues streaming in from online app sales.

One such story is Visible Market, creators of StockTouch, an app that tracks financial data via an onscreen heatmap of leading stocks. Visible Market, launched about a year ago, represents a new breed of business startup, built on the cloud and catering to a highly mobile user base.

Read More of Joe McKendrick’s Blog Post on Forbes

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