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Cloud Computing: Make it Green!

August 16, 2010 No Comments

greenpeace2 150x150 Cloud Computing: Make it Green!

Greenpeace’s report, “Make IT Green: Cloud Computing and its Contribution to Climate Change”, illustrates growth in the IT sector’s electricity consumption — expected to more than triple by 2020 — largely due to the expansion of cloud- based computing. Cloud computing, which relies on centralized data storage infrastructure to deliver real-time information from the internet, is quickly becoming a predominant IT business model.

Greenhouse gas reduction targets, footprint measurement, and disclosure are becoming increasingly important as companies like Google, Facebook, and Microsoft expand their operations to build data centers and increase electricity consumption, often increasing the demand for coal-fired power.

All IT companies, but particularly major players in the cloud computing market, must set strong greenhouse gas reduction targets to ensure that, as their appetite for energy increases, so does their use of renewable sources.

Download Greenpeace’s report

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