Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Cloud Computing: This Decade’s Great Disruptor of Markets Beyond IT

September 28, 2011 No Comments

In a new post in Fortune, Aaron Levie, founder and CEO of Box.net, says cloud computing fits the pattern of disruption first identified by Clayton Christensen in his seminal work, The Innovator’s Dilemma. That is, classic disruptors enter industries with low-end products or services targeted at the unserved or underserved markets — and work their way up from there, eventually usurping the market leader. Christensen uses examples such as Toyota, which entered the market in the 1960s with cheap little cars, or Dell in the 1990s with cheap little computers.

Read More of Joe McKendrick’s Blog Post on SmartPlanet

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