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FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

Cloud CRM May Still be Your Father’s CRM

August 15, 2011 No Comments

We’ve all heard the expression, “New day, same old stuff,” or some variation thereof. In some ways that statement can be applied to CRM, or so says one marketing writer.

While acknowledging that “CRM has evolved extensively” over the last few decades, Nick Balletta, in his MarketingTool blog on Tuesday for Media Post, documented the course CRM has followed over the years he has been using it and, in spite of cloud CRM, has found that much of what he experienced with CRM (although it wasn’t called that then) remains the same today as it was years ago. 

Click here to read more of Linda Dobel’s blog post

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