Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Cloud CRM May Still be Your Father’s CRM

August 15, 2011 No Comments

We’ve all heard the expression, “New day, same old stuff,” or some variation thereof. In some ways that statement can be applied to CRM, or so says one marketing writer.

While acknowledging that “CRM has evolved extensively” over the last few decades, Nick Balletta, in his MarketingTool blog on Tuesday for Media Post, documented the course CRM has followed over the years he has been using it and, in spite of cloud CRM, has found that much of what he experienced with CRM (although it wasn’t called that then) remains the same today as it was years ago. 

Click here to read more of Linda Dobel’s blog post

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