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Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Register with code GARTITB and save $350 off the...

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

8,434 adults were surveyed to gauge consumer awareness of...

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

Cloud CRM May Still be Your Father’s CRM

August 15, 2011 No Comments

We’ve all heard the expression, “New day, same old stuff,” or some variation thereof. In some ways that statement can be applied to CRM, or so says one marketing writer.

While acknowledging that “CRM has evolved extensively” over the last few decades, Nick Balletta, in his MarketingTool blog on Tuesday for Media Post, documented the course CRM has followed over the years he has been using it and, in spite of cloud CRM, has found that much of what he experienced with CRM (although it wasn’t called that then) remains the same today as it was years ago. 

Click here to read more of Linda Dobel’s blog post

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