Coming Soon Pages: Web Design Guidelines for Success

Featured article by William Berkley is a web designer and independent author

Many people are entertaining a misconception that it is necessary to have a fully-complete website for initiating lead-building and also for promoting their business actively. In reality, however, you could be generating a tremendous amount of buzz regarding your client’s website and business with an effective and smart coming soon page. What is the perfect mix of elements in the coming soon pages that would put your client’s website on the road towards inevitable success? Here are a few guidelines to jump start the process of your client’s web success even when the website is still under construction.

Start Using an Accurate Countdown Timer

Build anticipation among visitors by letting them know about the exact launch date of your client’s website. An accurate countdown timer would be making the visitors aware of how much time is left for the launch. It is crucial to keep your target audience or your potential customer in the loop if you are looking for your client’s successful web launch.

Make Sure to Collect Email Addresses

In this digital era, life is fast-paced and truly hectic, particularly, online. We seem to be constantly being blasted with information, media, news, email subscriptions and a lot more. People tend to forget things quite easily. When you are setting a coming soon page, you must include a prominent email collection form. This would enable you to easily send emails once your client’s website is up and ready for action. You are sure to be amazed at the number of people that would be showing up in response to your simple email. This initial and unexpected burst of traffic could make the real difference between the success and failure of the site.

Remember to Pre-sell the Client’s Products

If your client seems to have an already established audience before launching the website, you could consider using the coming soon page for offering a presale; or maybe early adoption discounts on the online course or their products. Often the additional revenue generated would be used for finishing a course or a product quicker or even for enhancing its quality.

Promote Your Client’s Social Media Accounts

By using coming soon pages you could help your clients in building their email list. You could generate a social following for your client thanks to a coming soon page. You could consider making it a game by giving visitors an incentive for following your client on Facebook or Twitter etc. You could think of giving an e-book for free in exchange for every follow. You could even consider hosting a giveaway, by using social promotion specifically as an entry.

Ensure that the Coming Soon Page Represents & Reflects the Client’s Brand

You could boost recognition building simply by incorporating the client’s brand all over the page. You must display their logo prominently and design the coming soon page in such a manner that it truly reflects the personality and character of the brand. The page must necessarily reflect whatever the website stands for. You could browse through www.lasvegaswebdesignco.comfor proficient web designing services.

Do Not Forget to Use Concise and Simple Text

Coming soon pages should contain brief and effective text. You must convey to the visitors the reason why they would want to follow your client or why should they subscribe to the email announcement regarding the launch.

Use a Video Whenever Possible As It Is More Engaging

An engaging video demonstrating the products and services or testimonials or any other convincing proof could be effective in generating a lot of buzz. A video could be a smart way of introducing your client’s team to the audience. You could record brief interviews where each team member is giving a compact bio and discussing special skills. A video is the best way of showcasing the products and services provided by the client.

Conclusion

The coming soon page meant for your client’s website need not be a static or stagnant page. Use it as an effective marketing tool for generating a lot of buzz so that the audience is looking forward to the amazing things that are going to be presented by your client. This is a wonderful way of keeping the audience in the loop.

Author Bio: William Berkley is a web designer attached to a private consultancy firm in New York. He runs his own blog and comes up with some amazing blog posts relating to various aspects of web designing. He also recommends reputed sites such as www.lasvegaswebdesignco.com for professional web designing services.