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How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

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Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

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IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

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CRM-Integrated Marketing Automation

August 26, 2011 No Comments

ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers.

While I am passionate about the softer elements of this success equation, it needs to be understood that it is the integration of a full-featured marketing automation tool with CRM that creates the foundation for establishing and reporting on ROI success.

Read more…

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