Inside the Briefcase

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CRM systems: IT in the cloud or the office?

June 29, 2011 No Comments

Whether organisations opt for an on-premise or cloud solution, analysts from both Gartner and IDC agree the CRM systems market continues to be buoyant.

The market was worth $1.06 billion in Asia-Pacific and Japan last year, after having grown 21% year-on-year, says Praveen Sengar, principal research analyst, e-commerce and CRM at Gartner.

Locally, IDC is seeing a continued focus on customer-centric initiatives and this includes leveraging mobility, collaboration, BI, social networks and CRM to drive the next level of customer experience, says Rasika Versleijen-Pradhan, senior services analyst at IDC New Zealand.

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CLOUD COMPUTING, SOCIAL BUSINESS

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