Customer Case Study: How the Chester Zoo Enhanced the Customer Experience through MobileJanuary 9, 2017 No Comments
Chester Zoo realized its customers were rapidly going mobile as early as 2010. The team anticipated the trend that has seen mobile rise from a modest 10% to a whopping 70% by 2014. It knew, even at this early stage, the current web infrastructure wasn’t equipped to handle customer mobile experiences. And so it kickstarted a process that, today, means every single digital decision is made with mobile in mind.
Working with agency partner, Code Computerlove, the zoo embarked on a mobile transformation project to make sure every customer visit is mobile optimized before, during, and after every zoo visit.