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April 15, 2016 No Comments

SOURCE: CFB Strategies

CFB Strategies, unveiled today its real-time, data management solution for campaigns, non-profit organizations and corporations. The cloud- based data solution, Campaign Cloud, is built on the Salesforce platform and allows campaigns, companies and non-profits to measure, track and achieve their data-driven goals.

In addition, CFB Strategies introduced the industry’s first campaign crowdfunding solution, ideally suited to non-profits as well, enabling donors and volunteers to drive recruiting and fundraising through their personal and social networks.

The role of technology in modern politics is undeniable. It has been estimated that politicians will allocate almost 10 percent of their media budgets toward social media – or approximately $1 billion for the current cycle. Campaigns and non-profits alike must harness technology’s power not only to recruit volunteers, enhance membership and raise money, but to “listen” and gain valuable feedback about how their messaging resonates with the broader public. In turn, the feedback reveals how target audience members are responding to key issues, enabling a candidate to make better-informed decisions.

“The need for real-time, accurate data that drives campaign management decisions has changed the way political campaigns are organized, executed and analyzed. Our domain expertise in political campaigns serves as the foundation for CFB Strategies’ data management services – built on a platform that can be scaled and specifically tailored to the needs of the campaign, non-profit or business,” said Trace Anderson, Founder and President, CFB Strategies.

“While we are growing quickly, with an expanded customer base of 4,000 users, we are still laser-focused on assisting clients – whether a political candidate or newly founded non-profit – to meet their fundraising, recruiting and outreach objectives.”

Data-Driven Decisions Through Data Management

CFB Strategies provides data management for political campaigns, non-profits, PACs, Super PACs, advocacy groups and more. The company is an ISV (independent software vendor) partner of Salesforce, which allows CFB to deliver a flexible data management platform for its clients. CFB’s product, Campaign Cloud, is a licensed managed package available on the Salesforce App Exchange. CFB is data agnostic and tailors each database to meet the specific needs of each client – from loading the data and building custom fields to running specific reports and dashboards.

CFB Strategies’ data management solution houses all relevant data in one hub, including important campaign and non-profit components such as:

- Data Analytics: Build reports and dashboards and schedule automatic updates.

- Fundraising: Add donation forms and credit card processors.

- Phone System: Collect phone call results in real-time — VOIP and robo-dials.

- Staff Operations: Organize internal staff divisions, and create multiple levels of hierarchy.

- Mapping: Use geo-spatial analysis and online or traditional walk maps.

- Strategy & Consulting: CFB provides on-site consultants available at your convenience.

Wisdom of the Crowd

Leveraging its existing data management capabilities, CFB Strategies has also developed the first crowdfunding platform, built on Salesforce, for campaigns and non-profits, which empowers small donors and volunteers to drive recruiting and fundraising through personal and social networks. All organizations—from campaigns and businesses to non-profits—can take advantage of CFB Strategies’ data management solution not only to fundraise, but to build and track reports, organize internal operations and more.

CFB Strategies is currently used as part of the Ted Cruz for President campaign, aggregating data across all channels of fundraising and grassroots, as well as powering the campaign’s #CruzCrowd initiative.

CruzCrowd engages Ted Cruz supporters and prompts them to sign up online and begin earning themed badges as they recruit new supporters.

From a grassroots perspective, campaign managers can easily access data to understand what matters to voters on a grassroots level and have the tools they need to tailor and mobilize their outreach. Since its launch in October 2015, CruzCrowd has grown to 4,000 users with more than 500,000 weekly impressions on social media. Overall, for the Cruz campaign, more than $80 million has been raised via 1.3 million transactions, with more than 85,000 coalition members and 275,000 volunteers registered.

What Customers Are Saying

Campaigns and organizations such as Ted Cruz for President, Education Reform Now, Illinois Opportunity Project, TX Railroad Commissioner Ryan Sitton, the Progressive Conservatives of Newfoundland Labrador and the Jobs Growth & Freedom Fund use CFB Strategies for grassroots and fundraising initiatives.

“CFB Strategies’ innovative approach to data management and the solutions they offer made a real difference in my Texas statewide campaign,” said Ryan Sitton, Texas Railroad Commissioner. “With CFB’s assistance, my campaign set the record for the largest swing in Texas history between the Republican primary and run-off elections. Their data platform offers the most robust suite of products to reach people that I’ve ever seen. CFB Strategies is on track to be one of the most innovative and successful political, grassroots and non-profit vendors in the nation.”


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