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Decoding Human Potential to Unlock the Corporate Brain

October 13, 2017 No Comments

Featured article by Pascal Kaufmann, Founder of AI startup Starmind

To date, the majority of AI development has been focused on the computer side of things. Developers have looked at the programing and tried to achieve intelligence by making faster computers with larger data pools. But AI development should be approached as an extension of our own brain. We should be applying the principles of actual human intelligence to computers to achieve actual humanlike intelligence. By taking this approach, we are able to help businesses increase productivity and ingenuity among its workforce – exponentially. We are essentially applying technology to human ingenuity.

One of the biggest roadblocks enterprises face in applying tech to ingenuity is with all of the hype and excitement around Artificial Intelligence. AI has become such a buzz word—with companies like Facebook announcing plans to build devices which will let us hear through our skin, and Elon Musk saying we will be able to build computer-brain interfaces— we have truly put the cart before the horse. To get past the roadblocks and achieve what some have prematurely made claims about, we need to begin investing in understanding the fundamental concepts of how the brain works. Once we understand this, we can apply those same principles and concepts to machines and other technologies. It is at this point where technology and human ingenuity will meld, that computer-brain interfaces and true AI will start to emerge as reality.

Once we overcome this roadblock and start looking at AI and its development different, we will be able to start seeing the real advantages of augmenting the workforce with an AI component. AI development within the workforce can augment the possibilities of human knowledge—pooling it into a single and accessible area. With AI, we can break through a company’s typical knowledge channels by unlocking the vast knowledge that exists within an entire organization. Knowing who to direct a question to in a large company is no simple task— by augmenting the workforce with AI, you enable organizations to gather all company knowledge across existing organizational boundaries, making it available to all employees, everywhere and in real time. Through this, you are not only empowering all employees to quickly solve problems, but also to ask them.

Of course, with this augmentation of the workforce comes the fears that we are creating an AI vs Human environment. These fears do not need to become the reality however, if we shift the focus to from AI vs Human to AI WITH Human. We need to reinforce the importance of human connection and collaboration through the usage of AI. Nothing in AI development should change the premise that puts humans at the center—our mission is to enhance an individual’s quality of life anytime, anywhere, and in any situation, using AI technology. By knowing and understanding each individual, a “human with AI” approach equips entire organizations with information and knowledge needed to keep employees happy and their work more efficient and effective.

To properly build this road to the future, we need to use AI as a differentiator and competitive advantage by building on our workforces, so that when the principles of how the brain works are fully understood— our society is in the right place to advance at the same rate as the technologies we have built

We can start achieving this, today, through innovations within applying principles of brain and artificial neural network research to the development of self-learning algorithms. By utilizing these algorithms within the workforce, we can autonomously develop our businesses into knowledge networks— as our own knowledge develops and the brain code is cracked, it will enable humans and technology to work together to revolutionize the field of artificial intelligence and cognitive computing as we know it today.

Pascal 300x200  Decoding Human Potential to Unlock the Corporate Brain

Pascal Kaufmann is the Founder of AI startup, Starmind. As a neuroscientist-turned-entrepreneur, Pascal has pushed the limits of the unknown for years, obsessing over robots, cyborgs, artificial intelligence and brain research. As a neuroscience graduate from the Swiss Federal Institute of Technology (ETH) in Zurich, he researched the interface between living brains and robots at Northwestern University.

DATA and ANALYTICS , SOCIAL BUSINESS

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