Does Executive Fear Hold Back CRM Success?

January 6, 2011 No Comments

If you’re sitting around waiting for best practices, it means that someone else — probably a competitor — is out there working to develop them. With the speed that customer relationships are evolving, can you wait to copy your competitors? Are you willing to spot them a huge lead? If you’re not willing to answer the bell now, will you really be able to catch up later?

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