Google White Paper: The Importance of Email Continuity

March 8, 2011 No Comments

An Osterman Research White Paper

emailcont Google White Paper: The Importance of Email ContinuityEmail is the single most important tool in helping employees to get work done in organizations of all sizes. And, despite the conventional wisdom, email is being used more over time – not less – as it becomes the focal point for integrating various types of communication and business processes. A May 2010 survey reports that 72% of corporate email users who employ email more than two hours each day consider themselves “pack rats” or nearly so in the context of storing information in the email system.


There are two key takeaways in this white paper:

  • Because access to email and the information in email systems is so critical, it must remain continuously available. Outages of even a few minutes in length can create numerous problems for individual email users, as well as the business processes that rely on email as their transport infrastructure.
  • Email systems that go down cost organizations in a variety of ways, including the loss of employee productivity, extra IT time investments in resolving email outages, lost business opportunities, and a variety of less tangible consequences.

As a result, every organization should implement an email continuity solution to ensure that email remains operational as close to 24×7 as possible. A failure to do so can have serious repurcussions that will be felt in both the short and long term.

This white paper discusses the importance of deploying an email continuity solution and provides advice on the key issues that should be considered when doing so. It also provides a brief overview of Google, the sponsor of this white paper and a leading vendor of email continuity solutions.


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