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Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

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Everything In The Right Place?

July 28, 2011 No Comments

Having been invited to attend a briefing by IBM into the outcome of their recent spate of acquisitions to form the foundation of their Business Analytics and Optimization organisation I was more than just interested as an analyst. I was at Tandem when they merged with Compaq, and then we merged with Digital, and finally we all got rolled into HP. During that whole period I was left dazed and confused and saw value being eroded rather than enhanced, so I was fascinated to hear about how IBM had got on.

Read More of David Norris’s Blog Post on IT-Director

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