Inside the Briefcase

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Everything You Know About Digital Measurement is Wrong…..and What to Do About It

July 12, 2012 No Comments

Featured White Paper by Gary Angel, President and CTO, Semphonic

Think you know all there is to know about digital measurement?

What you probably don’t know about the key best practices in digital measurement, is that every single one of these “best-practices” is wrong. Deeply, fundamentally, and completely wrong. What you probably don’t know is that virtually every digital dashboard you look at is poorly con­structed, deeply misleading and fundamentally flawed. Indeed, the common best practices in digital measurement are so ill conceived that it will take no more than the next 1500 words to convince you that you should flush not just the reports, but the people who make them, out of your organization.

Click here to read this white paper

DATA and ANALYTICS , Featured White Papers

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