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How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Inside the Play Business: The Influence of JavaScript in Android Applications

Inside the Play Business: The Influence of JavaScript in Android Applications

The mobile gaming industry is one of the most...

How Technology Continues to Change the Health Sector

How Technology Continues to Change the Health Sector

Thanks to the latest health care technologies, more people...

Everything You Know About Digital Measurement is Wrong…..and What to Do About It

July 12, 2012 No Comments

Featured White Paper by Gary Angel, President and CTO, Semphonic

Think you know all there is to know about digital measurement?

What you probably don’t know about the key best practices in digital measurement, is that every single one of these “best-practices” is wrong. Deeply, fundamentally, and completely wrong. What you probably don’t know is that virtually every digital dashboard you look at is poorly con­structed, deeply misleading and fundamentally flawed. Indeed, the common best practices in digital measurement are so ill conceived that it will take no more than the next 1500 words to convince you that you should flush not just the reports, but the people who make them, out of your organization.

Click here to read this white paper

DATA and ANALYTICS , Featured White Papers

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