Everything You Know About Digital Measurement is Wrong…..and What to Do About It

Featured White Paper by Gary Angel, President and CTO, Semphonic

Think you know all there is to know about digital measurement?

What you probably don’t know about the key best practices in digital measurement, is that every single one of these “best-practices” is wrong. Deeply, fundamentally, and completely wrong. What you probably don’t know is that virtually every digital dashboard you look at is poorly con­structed, deeply misleading and fundamentally flawed. Indeed, the common best practices in digital measurement are so ill conceived that it will take no more than the next 1500 words to convince you that you should flush not just the reports, but the people who make them, out of your organization.

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