Inside the Briefcase

2016 APM Reference Guide: Application Performance Monitoring

2016 APM Reference Guide: Application Performance Monitoring

IT Briefcase Analyst Report
This product guide allows you to...

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

with Mike Martin, nfrastructure
In this interview, Mike Martin,...

Unleash the Power of Global Content

Unleash the Power of Global Content

globeYour business depends on pushing accurate and dynamic content...

Clicking Away Your Right to Privacy

Clicking Away Your Right to Privacy

Before using any standard Internet service provider for e-mail...

Top Questions to Ask Before Implementing VoIP

Top Questions to Ask Before Implementing VoIP

Thinking about a move away from traditional phone lines...

Everything You Know About Digital Measurement is Wrong…..and What to Do About It

July 12, 2012 No Comments

Featured White Paper by Gary Angel, President and CTO, Semphonic

Think you know all there is to know about digital measurement?

What you probably don’t know about the key best practices in digital measurement, is that every single one of these “best-practices” is wrong. Deeply, fundamentally, and completely wrong. What you probably don’t know is that virtually every digital dashboard you look at is poorly con­structed, deeply misleading and fundamentally flawed. Indeed, the common best practices in digital measurement are so ill conceived that it will take no more than the next 1500 words to convince you that you should flush not just the reports, but the people who make them, out of your organization.

Click here to read this white paper

DATA and ANALYTICS , Featured White Papers

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