Inside the Briefcase

As the Network Changes, Engineers Are Embracing the DevOps Model

As the Network Changes, Engineers Are Embracing the DevOps Model

Businesses that have embraced digital transformation with a clear...

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

Facebook Kicks Off A Weak Green Offensive

November 5, 2010 No Comments

Facebook has been repeatedly called out for not doing enough to promote renewable energy for its new data center, so what is the massive social network doing with this public relations dilemma? Launching its own Facebook page and joining groups to demonstrate its green cred, of course.

So, the Green on Facebook page is supposed to be one of its offensive moves (or defensive, depending on your perspective) to show it does care about the environment. The page has been featuring mostly news articles about green business practices and public-funded programs, with a few zany posts about making costumes out of recycled fabric and eco-friendly makeup for Halloween. It also featured a story about Facebook’s own use of a technology to cool its servers at one of its data centers in Silicon Valley in order to cut electricity costs.

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