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Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Register with code GARTITB and save $350 off the...

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

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FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

Facebook Kicks Off A Weak Green Offensive

November 5, 2010 No Comments

Facebook has been repeatedly called out for not doing enough to promote renewable energy for its new data center, so what is the massive social network doing with this public relations dilemma? Launching its own Facebook page and joining groups to demonstrate its green cred, of course.

So, the Green on Facebook page is supposed to be one of its offensive moves (or defensive, depending on your perspective) to show it does care about the environment. The page has been featuring mostly news articles about green business practices and public-funded programs, with a few zany posts about making costumes out of recycled fabric and eco-friendly makeup for Halloween. It also featured a story about Facebook’s own use of a technology to cool its servers at one of its data centers in Silicon Valley in order to cut electricity costs.

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