Inside the Briefcase

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Facebook Mobile Ads Developing

February 6, 2012 No Comments

It’s not digital advertising in the sense of display ads and search results, but it looks like we are getting a bit more color on what it is that Facebook will do first in the world of mobile marketing, and it could be coming online “within weeks.”

The company is gearing up to start inserting “featured stories” into people’s mobile feeds—effectively, marketing-led posts—which could start appearing as soon as early March. The date and news of the launch comes from the FT, which cites several people familiar with Facebook’s planning as its source.

Since filing its S-1 for an initial public offering last week, there has been a lot of speculation on how, exactly, mobile will fit into Facebook’s money-making picture longer term. The company was very sober in its description of its mobile business—usage is growing faster than even desktop engagement, but there’s no money in that growth yet, it admitted.

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MOBILE, News

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