Farming the Fertile Ground at the Convergence of High Tech and Green Tech

The most fertile ground for innovation is often found where one field runs into another and the two mix together. The convergence of cleantech and high tech is one such rich field of innovation, giving rise to a host of opportunities for innovative businesses from Google to Fullcircle Innovations to make money and make a difference in the world.

High tech and green tech work together in many ways. Google has employed their growing influence and success to support renewable energy and other worthy measures, putting their money behind their tag line “Don’t Be Evil”.

The 2010 Energy Efficient IT report from CDW found that more companies are once again investing in energy efficiency for their IT systems, helping to unlock an estimated 1200 to 1600 megawatts worth of electricity that can be realized through greater efficiency of IT systems.

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