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How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Inside the Play Business: The Influence of JavaScript in Android Applications

Inside the Play Business: The Influence of JavaScript in Android Applications

The mobile gaming industry is one of the most...

How Technology Continues to Change the Health Sector

How Technology Continues to Change the Health Sector

Thanks to the latest health care technologies, more people...

Gartner: Social CRM Spending Soon to Top $1 Billion Worldwide

February 22, 2011 No Comments

I’m often skeptical of the multi-billion-dollar market predictions made by analyst firms. But social customer relationship management (CRM) is definitely an emerging portion of the enterprise 2.0 space, and it’s helpful to see what kind of growth it may generate.

Gartner, for one, just issued a prediction that the CRM market will enter a “three-year shake up” in 2011, as a number of key trends take hold. Sales, marketing and customer service technologies, projects and implementations will all see rapid changes over the next
few years, the consultancy predicts. As Gartner analyst Ed Thompson puts it:

Read More of Joe McKendrick’s Blog Post

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