Gartner: Social CRM Spending Soon to Top $1 Billion WorldwideFebruary 22, 2011 No Comments
I’m often skeptical of the multi-billion-dollar market predictions made by analyst firms. But social customer relationship management (CRM) is definitely an emerging portion of the enterprise 2.0 space, and it’s helpful to see what kind of growth it may generate.
Gartner, for one, just issued a prediction that the CRM market will enter a “three-year shake up” in 2011, as a number of key trends take hold. Sales, marketing and customer service technologies, projects and implementations will all see rapid changes over the next
few years, the consultancy predicts. As Gartner analyst Ed Thompson puts it: