Inside the Briefcase

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Still keeping your hybrid power systems indoors?  It’s time for change.

Still keeping your hybrid power systems indoors? It’s time for change.

Mobile telecommunications network equipment is expected to work without...

Gartner: Social CRM Spending Soon to Top $1 Billion Worldwide

February 22, 2011 No Comments

I’m often skeptical of the multi-billion-dollar market predictions made by analyst firms. But social customer relationship management (CRM) is definitely an emerging portion of the enterprise 2.0 space, and it’s helpful to see what kind of growth it may generate.

Gartner, for one, just issued a prediction that the CRM market will enter a “three-year shake up” in 2011, as a number of key trends take hold. Sales, marketing and customer service technologies, projects and implementations will all see rapid changes over the next
few years, the consultancy predicts. As Gartner analyst Ed Thompson puts it:

Read More of Joe McKendrick’s Blog Post

Featured Blogs, News

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner Financial


IBC 2017

ITBriefcase Comparison Report