Green is Good — But It’s No Reason To Go To The Cloud

New research from the CDP (Carbon Disclosure Project) tells us again what most of us already know: Cloud computing can slash CO2 emissions. The report suggests U.S. companies could save 85.7 million metric tons of CO2 annually by moving to the cloud. That’s the equivalent of using 200 million barrels of oil.

However, most interesting is the fact that many of the companies participating in the research said improving their environmental performance was not their primary motivation for moving to the cloud. Indeed, in my experience, it’s never the primary reason. If anything, it is a secondary argument that IT rolls out when asking for the money to make the migration. I call this the “you love the planet, don’t you?” argument for cloud computing.

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