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Harbourvest Boosts Sales Effectiveness And Client Retention With Informatica Cloud

January 10, 2011 No Comments

SOURCE:  Informatica

Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, today announced that HarbourVest Partners, LLC (HarbourVest), an independent global private equity firm, has deployed Informatica Cloud to synchronize its full range of back-office client information with its salesforce.com Customer Relationship Management (CRM) implementation.

·         Informatica Cloud plays an integral role in helping HarbourVest more effectively attract and retain investor clients by powering a 360-degree view of its clients and enhanced sales responsiveness.

·         The Informatica Cloud solution has enabled HarbourVest to:

o   Increase sales effectiveness and competitivenessSales teams now share up-to-the-minute holistic views of client relationships across all channels, leading to increased sales productivity.

o   Enhance Client Relationships HarbourVest’s client relations team now has a better view of recent client activity allowing them to enhance client service.

o   Improve knowledge sharing enterprise-wideThrough synchronizing its on-premise Equitrak application with Salesforce CRM, HarbourVest has eliminated information silos and ensured a ready-flow of complete, high quality client information across its global operations.

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