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How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

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2017 State of Technology Training

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IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

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In this interview, Srivats Ramaswami,...

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Harvard Business Review: How Employee Alignment Boosts the Bottom Line

March 26, 2017 No Comments

Clear visibility among corporate, employees’ and supervisors’ goals leads to sharply improved financial results. It’s more important than ever for managers to keep their employees in line with overall company strategy. In a fiercely competitive environment, businesses need their hyper-connected workers to focus their collective brainpower on reaching key milestones, generating a steady stream of insights and ideas along the way.

Employee alignment is distinct from employee engagement. Even workers who view themselves as highly engaged—satisfied with their roles, committed to the organization and industry, energized by the environment—may suffer from myopia, centered on achieving narrow objectives. Do they have a clear grasp of how their actions help the company achieve its strategic priorities? What incentive is there for them to change their behavior?

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