HealthAlliance of the Hudson Valley Chooses REACH3′s Hospital CRM Solution

November 1, 2010 No Comments


REACH3′s healthcare CRM‘s market leader, enabling robust provider and payer marketing initiatives through secure, cloud-based technology – announced today that HealthAlliance of the Hudson Valley has chosen to implement its CRM Custom solution to strengthen its consumer and patient marketing campaigns, as well as enhance the unified brand identity of its newly formed health system.

HealthAlliance is a health network that arose from the 2009 alignment of the longstanding community hospitals, Benedictine, Kingston and Margaretville. With the formation of the new health system, the organization has restructured its service-line offerings, making each hospital a center-of-excellence for different specialties such as vascular and orthopedics. “Right now, communicating the specialized service-line capabilities of each hospital is crucial for our organization. Leveraging REACH3′s CRM, we will be able to easily educate those who may need to utilize one of these service lines and direct them to the most appropriate facility,” said Josh Ratner, chief strategy officer at HealthAlliance. “Doing this is a tall order that requires integrating all of our existing hospital data from the three facilities. REACH3′s platform is able to do this quickly without straining our hospital IT resources.”

Ratner continued, “By merging our hospital data with REACH3′s wealth of demographic, geographic and psychographic information, we will be able to accurately identify patients and prospects at risk of developing certain conditions or requiring certain services to help them get the care they need…when they need it.”

The web-based architecture, ease-of-use and robust return-on-investment (ROI) analytics of the hospital CRM also influenced HealthAlliance’s decision to select the REACH3 system over others evaluated. “Our marketing team needs the immediate, anytime ability to create strategic outreach campaigns, so we can act quickly when marketing opportunities arise. It is also imperative that we have the ability to accurately demonstrate the ROI of these efforts. The REACH3 CRM not only fulfills these needs, its support team also helps us make sure that we are optimizing communication efforts through design, copy, tone and call-to-actions,” said Ratner.

According to Jim Schleck, REACH3′s executive director, “We are pleased to partner with HealthAlliance and applaud its recognition that the one-size-fits-all traditional marketing approach is not effective in this highly competitive industry and challenging economic environment. We anticipate that CRM will help this organization strengthen its community ties and boost the bottom line.”

About HealthAlliance of the Hudson Valley

HealthAlliance of the Hudson Valley is the alignment of Benedictine Hospital (150-bed acute care facility), Kingston Hospital (150-bed acute care facility), Margaretville Hospital (15-bed critical access facility), Mountainside Residential Care Center (82-bed skilled nursing facility) and Woodland Pond at new Paltz (continuing care retirement community). As the parent organization, HealthAlliance provides a unified governance structure, while still allowing each hospital to continue as a separate and distinct corporation. The goal of HealthAlliance is to strengthen the quality of care and bring forward enhanced technology to serve the present and future healthcare needs in the Hudson Valley. HealthAlliance and its affiliate facilities are committed to providing compassionate, patient-centered care and ensuring patient safety, privacy and dignity to all. For further information about HealthAlliance, visit our web site at

About REACH3

Headquartered in Verona, Wis., REACH3 is healthcare CRM‘s market leader, enabling robust and strategic marketing initiatives through secure, cloud-based technology. Its software-as-a-service (SaaS) CRM solutions – CRM Launch, CRM Custom and Physician Referral Builder – have revolutionized and simplified the way hospitals, physician group practices and payers communicate with their healthcare stakeholders. REACH3 provides cost-effective and impactful software and services to hundreds of large and small healthcare organizations across the U.S. For more information, visit

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