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IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Hospital Crisis Management: Keep Your Social Media Audience Involved

May 26, 2011 No Comments

SOURCE:  Hospital Impact

A major hurdle for many healthcare communicators is convincing leadership that social media isn’t something to be afraid of. Often executives can warm to the idea of having an online presence in which news, information and messages can be spread, but bristle at the thought of managing a major hospital crisis via social media.

It’s important to point out that, overall, crisis communication strategy hasn’t completely changed with the onset of social media, but merely evolved to include the social media audience. As this evolution is relatively new, practitioners often learn from the experiences of others, and unfortunately it’s usually from failures like the Nestle incident. While not one to pile on, I’d like to simply share an example of social media crisis management done well.

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HEALTH IT

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