How Can Video Marketing Change Your Business

Featured article by Calvin Paige, Independent Technology Author

Video marketing is a way to bring your product to potential customers in a visual and engaging way. Video marketing is a marketing strategy which may include short promotions on social media and other online platforms to promote your product, drive sales, and raise brand awareness. Here’s why it is a useful tool:

Build customer rapport

Video content is often an easier way to endear yourself to the viewer. Customers love videos and are more likely to appreciate your content if it is in a video format. Vidyard tells us that video is 12 times more likely to be watched than text is to be read. You can showcase your product, provide customer testimonials, and tell your audience a story. You are also able to sell a lifestyle rather than merely a product. Video is an opportunity to show how your product makes life better. It creates a desire in the consumer and motivates them to buy your product.

Build brand awareness

Video content is more engaging than a static image. Viewers are more likely to remember details in a moving image than a static one. Video Marketing is an opportunity to create brand awareness by regularly showing this engaging content on various platforms by remarketing. This means showing your brand to viewers after they have previously engaged with some of your content.

Video outperforms other content

When it comes to getting your content onto screens, video is almost always favored over other content for organic reach. SEO can be difficult to navigate, so this is a huge bonus. The more people view or share your content, the higher your company will be ranked in a search. Video content is more likely to get you to the first page of google. Using the appropriate tags, and keywords will further enhance your reach.

Video boosts sales

The bottom line is that video offers some of the best return on investment, and customers are more likely to actually make a purchase as a result of video marketing. Dream Grow contends that a product video on your company’s landing page could increase conversion rates by as much as 80%.

How to start

Start with a clear strategy of the kind of video content you want to produce to engage your consumers and what platforms you will use. Planning the content for at least the next six months is advisable to ensure that you can keep your audience engaged. Angela Stringfellow writes for NG Data that to start using video marketing, companies need to allocate resources to get the right equipment and possibly employ someone to assist in creating the content. Choosist can help you find a camera especially suited to creating a good video marketing campaign. Once you’ve created the content, you will need to publish it and encourage others to comment, like, and share.

Video Marketing can make a significant impact on sales, brand awareness, and loyalty. It is a strategy that no company should ignore in the present age.