How Green Should My Tech Be?

To decide whether an eco-friendly IT idea makes sense, first place it in one of four categories

In these tough economic times, green initiatives can be a hard sell. Companies don’t want to take a gamble on pricey projects that lie outside their core mission. Yet lots of eco-friendly ideas promise to pay for themselves—and then some—by slashing costs and boosting efficiency.

How should companies approach the problem? To find out, we looked at green initiatives in one critical section of businesses, the corporate data center, and placed potential projects into four categories.

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