How Real Social CRM Systems Will Deal With Google+

July 21, 2011 No Comments

There’s much more to social CRM than data mining from a new source. “Social” implies a real conversation — not just one in which a business eavesdrops on customers, but one in which the business engages in conversations. But engaging customers is not something you can automate easily — and customers can quickly spot an automated response.

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SOCIAL BUSINESS

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