Inside the Briefcase

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Register with code GARTITB and save $350 off the...

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

8,434 adults were surveyed to gauge consumer awareness of...

FICO Scales with Oracle Cloud

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Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

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How to align your visual brand guidelines and create consistently on-brand content

November 17, 2017 No Comments

Your content creation process involves multiple stakeholders and creative teams. It’s of no surprise that a consistently on-brand style is challenging to maintain throughout your content.

Content consumption habits are changing as a result of mobile and social behavior. Brand marketers need a process to create on-brand content to remove inconsistency and scale.

In this ebook, we’ll explore the various themes leading to inconsistent visual content, and the process alignment you need to implement in order to solve these challenges.

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