How to Intensify your Marketing Strategies Using SEO: Top Tier Tips

Featured article by Evans Walsh, Web Design Expert at www.stgeorgewebdesign.com

Are you moving with the world as it hurries towards the digital age? The 21st century is definitely the century of the internet. Businesses that will stand the test of time in this century must move with the world to this digital age. Your business is no exception.

If you have embraced the internet to market yourself, then do you know how you can make it better? Don’t think further, embrace SEO. Do you know what it is? Well, it is not rocket science. It involves the process of getting traffic from the free, organic, editorial or natural search results on search engines. It is a great marketing strategy for businesses.

Now that we have an idea of what SEO is, you might want to know the reasons why your website is not attracting as many users as you estimate. The following can affect your web ranking:

* Is it effective?

If users get on your site, can they get what they want or will they get a totally different thing from what they expected? For example, can they get the goods or products they want? Do you offer the services they need? If so, then you are on your way to getting a good ranking with the search engines.

* Is it efficient?

Apart from being able to deliver what your customers want, how fast can someone visiting your site get what he needs? New visitors should be able to spend quality time on your website. If users cannot find whatever they want in your website, they will leave resulting to higher bounce rates. This will have negative effect on the search engine rankings.

* Is it easy to navigate?

You must ensure that your website is easy to operate. Users don’t want to spend time trying to learn how your web works, they are interested in the displayed content. A sophisticated website can be very discouraging. If the usability is not good, your clients will go away even without looking at your content.

* Is it memorable?

If users can find your website the next time they go online, then you are on your way to reaping big on SEO. Visitors coming back to your site will help you greatly in terms of improving your SEO ranking.

Now that you have an idea of what might be pulling you down with SEO, it is important that you know how to improve SEO. The usability of your site will come in handy. Search engines reward sites that are user friendly and with great content.

The following hints will prove useful in improving your usability and SEO ranking:

1. Publishing content relevant to your clients

When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the time spent on your website and consequently increase your SEO ranking.

Based on research, content with many words seems to rank the highest in search engine results. The more the content, the more you will explain your message to your clients and the more the time they will spend on your site. This improves your SEO ranking.

2. Loading speed of your page

Visitors to your website may move away if they have to wait long for each of your page to load. This ultimately decreases the time spent on the site. Consequently, this increases your bounce rate and reduces the number of pages viewed which could lower your SEO ranking.

To improve on your load speed, you could:

* Use caching plugins

* Make sure the code is clean and streamlined

* Optimize image sizes

* Reduce the number of plugins

* Minimize redirects

3. Different media

Images, videos, slideshows and audio can help improve the user experience and allow you to deliver information in a way that is appealing to your site visitors.

They also act as a sign of quality content to search engines which generally improves your ranking.

4. Broken links

A 404 error decreases your website ranking. Search engines regard a large number of broken links as a signal of an old, abandoned site and this can affect your SEO ranking.

There are numerous tools and apps to help ensure that your site is free of broken links such as

* Screaming Frog SEO Spider

* Google Webmaster tool

* W3C Link Checker

5. Site structure and navigation

Ensure your website is simple to use. This will reduce the time users spend on learning and increase the time they spend on the content. This improves your SEO ranking.

In Austin City, getting search professionals to help you with your search marketing needs can be a nightmare. However there are several qualified local Austin TX SEO experts who can help you improve your SEO ranking. Don’t waste this opportunity to take your business to the next level!

Bio

Evans Walsh is a well rounded web design expert at www.stgeorgewebdesign.com. He has a wealth of experience in training and working with search and web professionals. You can check out his website to gain knowledge that will help you in achieving good SEO and profitable results for your business.